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The Story Behind Company 4 Humanity


I was two or three years old when I first took in the images of this world that I can still remember today. These images come from a refugee camp, where I lived with my family after the war had driven us out.

Even then, one question occupied me deeply: why do poverty, forced migration and conflict exist? Why don't we live in a truly civilised world, defined by respect, economic and political stability, and a life of dignity for every human being?

As a child, I had no answer. But I knew I would have to learn a great deal to find one. So I spent my youth mostly with books. My studies eventually earned me a scholarship, and in 2006 I came to Germany to study economics.

By the end of my studies, the answers were clear to me in theory. What I lacked was the practical experience to put them into a working system. I gained that experience over 10 years as a management consultant at leading international firms.

At the peak of my career, I stepped away to found Company 4 Humanity: a company that connects business with sustainable, effective development.

Jawid, Founder

Business Model for a Progressive World


We are an e-commerce company specializing in high-quality consumer products for both B2B and B2C customers. Company 4 Humanity prioritizes direct sourcing from sustainable producers, ensuring that customers receive premium products at fair prices, while producers and farmers retain maximum value without losing margins across the value chain.

Our mission is to offer customers high-quality products at fair prices, generate sustainable and fair returns for our shareholders, and contribute to a future free from poverty, forced migration, illiteracy, and conflict.

Business C4H Sustainable Development
                                                                                           

We firmly believe we need substantial change on global level to ensure a truly civilized world. Currently every hour approximately 600 children die from malnutrition and preventable diseases, 2.2 billion people do not have access to clean water and in 2024 around 120 million people were forced into migration. ​

The good news is that only 0.5% of global company revenues would be sufficient to structurally close the funding gap for achieving the Sustainable Development Goals (SDGs) by 2050. These goals include, among others, ending hunger and poverty, tackling climate change and forced migration, protecting the environment, and ensuring a life of dignity for every human being.

Shop with Purpose

5% of our sales revenue goes into economically self-sustaining development projects.

0.5% of global company revenues would be sufficient to structurally close the funding gap for ending hunger, poverty, climate change and forced migration by 2050.

See the 0.5% calculation →See our funded projects →

Discover how our business model shapes a progressive world in following four steps.

1

Sourcing

​

3

Effective Global Development


4

A Progressive World


2

Sales


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01Step 1

Sourcing

Our products come from the finest growing regions. Wherever possible, we buy directly from the producers.

Finest regionsDirect sourcingStrengthening local economies
→
Results
  • High-quality products
  • Transparency and reliability
  • Optimised supply chains & lower CO₂
02Step 2

Sales

You receive high-quality products at fair prices – and support sustainable development projects at the same time.

Fair pricesOutstanding qualityImpact with every purchase
→
Results
  • Greater savings
  • Higher quality of life
  • Contribution to sustainable development
03Step 3

Effective global development

At least 5% of revenue goes to projects. Supporters receive ongoing reports – with 100% transparency.

Funds allocated to projectsOngoing reportingProfessional management
→
Results
  • More production, jobs & income
  • Oversight and trust
  • Effectiveness & efficiency
04Step 4

A progressive world

Effective economic and social measures create stable societal structures that strengthen global solidarity and cooperation.

Economic & social developmentFunctioning societiesTrue global solidarity
→
Results
  • An end to poverty and forced migration
  • Active civil society, functioning institutions & reliable infrastructure
  • A truly progressive, civilised world

The Company 4 Humanity song.

Have a listen.

Frequently Asked Questions

What kind of products do you sell? +
The shop focuses on high-quality consumer products for B2B and B2C customers. Current product portfolio includes ethically sourced coffee, premium extra virgin olive oil, and high quality nuts and dried fruits.
How do you source your products and ensure product quality? +
We focus on direct sourcing from sustainable producers who meet strict quality standards, maintain reliable control measures and ensure transparent handling processes. However, depending on market conditions and product availability, we may occasionally source from carefully selected and certified suppliers who meet our quality and sustainability requirements.
All products are carefully reviewed by us, and through regular quality checks, we ensure they consistently meet first-class standards before being delivered to our customers.
How long does shipping take? +
Orders in Germany take a maximum of 1–3 business days, EU orders can take 3–7 days, and other international orders can take 1–2 weeks. We partner with DHL for packages, so you can track the exact status of your package with the corresponding tracking number.
What is your return policy? +
Customers may return products within 14 days of delivery; refunds will be issued once the returned items are received and inspected.
What payment methods are accepted? +
The store accepts credit and debit cards, PayPal, Klarna and SEPA direct debit. All transactions are encrypted and processed through secure gateways.
What is the mission of Company 4 Humanity and how do you contribute to sustainable development? +
Our mission is to offer customers high-quality products at fair prices, generate sustainable and fair returns for our shareholders, and contribute to a future free from poverty, forced migration, illiteracy, and conflict.
As a company, we have committed to allocating at least 5% of our sales and 80% of our free cash flow (the money that remains after all expenses, repayments and necessary investments) to sustainable development projects. The 5% contribution is credited towards the 80%.
With allocation of only 1% of the global revenues of all companies over a period of 25 years, the f inancing needs to achieve Sustainable Development Goals (SDGs) can be covered. These goals include, among others, the eradication of poverty, the protection of the environment, promotion of peace and justice, and ensuring a life of dignity for every human being.
What differentiates your development approach and how do you ensure maximum impact? +
Through our development approach, we transform development from a cost center into an engine of sustainable economic and social progress. We primarily support projects that enhance production, create employment, and generate sustainable income.
By partnering closely with targeted communities and reinvesting the proceeds of these projects into social progress, we enable self-reinforcing, indigenous growth. This model strengthens local economies and societies, increases resilience, and ensures sustainable development for a world we can be proud of.
Can I track the impact of my specific purchase? +
Yes, users who select the option to receive information about the development projects which will be financed receive full access to project beneficiaries, project costs, and impact. We also provide additional information on request.
Which development projects do you support and how effective management of development projects is ensured? +
Funds are directed toward sustainable development initiatives primarily managed by our founded organization, Global Development For Humanity (GDfH). These projects focus on production enhancement, job creation, income generation, and broader social development.
Effective management of these projects is ensured through a structured and strategic approach. This includes thorough needs assessments, data-driven and impact-oriented planning, and the design of customized projects tailored to specific community contexts. Additionally, projects are supported by community-based governance structures, continuous monitoring, and strong operational oversight to ensure accountability, efficiency, and long-term sustainability.
Do you offer gift sets and a subscription?+
Yes. Our gift sets combine several products at a lower price – for example the Coffee Duo, the Nut & Fruit Set, the Coffee & Olive Oil Gift Set and the Premium Gift Set. You can also order every product as a subscription: delivered every month or every 2 months, 5% cheaper than a single purchase and cancellable at any time in your customer account. Subscription orders from €19.99 ship free within Germany.